Agency: Project Lexington

Executive Producer: Natalia Lens

Producer: Devin Cobbs

Creative Director: Annie Lee Carroll

Art Director: Gabby Weld

For the Brooklyn Nets’ annual Practice in the Park presented by Ticketmaster, Gabby worked as an Art Director and Designer to help bring the event to life. They were responsible for designing and creating print-ready files for collateral that included credentials, wristbands, activation signs, banner signage, vinyl decals, coloring book pages, and temporary tattoos.

Held on October 13 at Brooklyn’s Potomac Playground in Bed-Stuy, this year’s event marked the Nets’ first open practice in the heart of the neighborhood, highlighting their commitment to the local community.

Fans watched as the team prepped for the season with drills, while a Brooklyn Basketball youth clinic kicked things off. The event featured a lively fan fest with games, activations, and food trucks. The fan zone was designed for smooth flow and accessibility, with clear signage for a seamless experience. The 2024-2025 Practice in the Park brought unique energy to the neighborhood, leaving an unforgettable impression on both Nets fans and the Brooklyn community.