Agency: Published Studios

Creative Director: Demir Mujagic

Art Director + Designer: Gabby Weld

Sophia is a luxury mushroom-infused chocolate bar. From their website, “Hand-crafted with precision, care, and premium, sustainably-sourced chocolate callets, Sophia’s Magic will give you what you need every time. Great for festivals, museums, art shows, a weekend afternoon stroll, chilling with friends, or a moment by yourself with eyes closed.”

As the Art Director and Designer on this project, Gabby was responsible for creating an entire brand identity for Sophia. After establishing a strong brand image, they were tasked with creating packaging for both a milk and dark chocolate option.